Who we are
Najashi was born from the convergence of two visions, two paths, and one shared ambition: to create an authentic, demanding beauty brand deeply inspired by the riches of Africa.
Today, the brand is built upon a strong identity, nurtured by entrepreneurship, field experience, and a common passion for care, knowledge transfer, and enhancing black and mixed-race skin.
Dembo Camara
An entrepreneur at heart, 37-year-old Dembo distinguished himself early on with his daring and determination. A graduate of a business school, he developed a strategic vision and a strong taste for project creation.
A serial entrepreneur, he has worked in various fields — music, catering, communication. In the music industry, as an exclusive manager, he supported the rise of Aya Nakamura, one of the most listened-to French artists in the world.
In parallel, he developed a business in raw materials, in partnership with a cosmetic laboratory in Morbihan known for its botanical approach to skincare. This expertise he now applies to Najashi, from the selection of raw materials to the development of demanding products.
"I want to seek out the virtues of plants from all over the world and develop cosmetic brands to become the leader of a powerful French cosmetic group with RSD Cosmetics."
Aïsha Diagne
A true Parisian with a heart turned towards Africa, 25-year-old Aïsha grew up searching for products that respect her skin and enhance her natural beauty. With a master's degree in Human Resources, she brings to Najashi a keen sense of humanity, listening, and diversity.
In 2025, she opens My Skin Glow, her Parisian institute dedicated to black and mixed-race skin. Through her interactions with clients, she realizes how limited and often unsuitable the existing offerings are. The conclusion is clear: she needs to go beyond in-salon treatments.
Najashi is born as a continuation of My Skin Glow. A brand that draws on Africa's beauty secrets and adapts them to the Parisian pace of life. Aïsha embodies the fusion of African heritage, Parisian chic, and on-the-ground expertise serving melanin-rich skin.
Our Vision
Together, Dembo Camara and Aïsha Diagne share the same conviction. Through each formula, Najashi seeks to bridge ancestral African rituals, cosmetic modernity, and the expectations of today's melanin-rich skin.
